29 Sep
Typeface AI in Content Builder
AI is everywhere! Salesforce is an AI company. Winter 24 Release is coming… with new AI capabilities in Content Builder through Typeface… Brace yourselves!
21 Jul
Reference Content Blocks vs Running Journeys
You think you nailed it using Reference Content Blocks? What about Triggered Sends and Running Journeys? Well… there is a work-around… do you know it?
16 Jun
Marketing GPT emails vs Outlook
@einteingpt create Email You’ve seen the demo? AI can train… but Outlook remains a formidable foe for any email marketer. Human or not. Deliverability can’t be solved by Generative AI … but we’ll have lots of rework to do on
02 Jun
Content Builder Email Templates Outlook
When the template works on outlook, it's such a relief.
21 Apr
Can you call yourself an SFMC sorcerer without knowing AmpScript?
Can you call yourself an SFMC sorcerer without knowing AmpScript? Best emails are personalized… and you need AmpScript for this.
14 Apr
Who actually uses pre-packaged Content Builder Email Templates?
Who actually uses pre-packaged Content Builder Email Templates? Sometimes I feel like all the action is taking place outside Content Builder. I hear a lot of things about Parcel.io or Dartagnan…
10 Mar
The unbearable weight of Generative AI
Salesforce just announced Einstein GPT which for Marketing Cloud translates to AI-Generated Content.. The unbearable weight of Generative AI.
07 Sep
Content Builder Approvals in SFMC?
Content Builder Approvals in SFMC suck… but use them! Remember that email sent to millions of contacts with the wrong logo? You really want to bear the entire responsibility? Use it…
