19 Jul
MC Growth EMEA Launch
This week Salesforce launched Marketing Cloud Growth Edition in EMEA… but not for UK! Nor Switzerland by the way… I also discovered this new region called UMEA (basically EMEA minus countries that now have access to MC Growth…)
12 Jul
Salesforce Stack
Current Salesforce Stack… Here’s your architecture for next time you get asked… no need to thank me!
12 Jul
Einstein Copilot Bad Data
Data Cloud is not an MDM nor a Data Quality software… so, if you don’t do your homework and clean up your database, do not expect Einstein Copilot to be an efficient “partner”…
12 Jul
Long live Einstein Personalization
#CNX24 announcement: Einstein Personalization! What happens to MCP? Well, I’ll let you figure out… In the mean time, Marketing Cloud Engagement missed Connections this year… he probably won’t be invited anymore…
17 May
Data Cloud Credits Usage
Open Question: On a Salesforce Data Cloud project: How do you find balance between business needs, quick ROI and credits usage optimization to limit license cost?
