Data Cloud is not an MDM nor a Data Quality software… so, if you don’t do your homework and clean up your database, do not expect Einstein Copilot to be an efficient “partner”…
The way it works: clean data, great insights. The way they think it works: pour in everything, Data Cloud will clean it.
How to crash your marketing campaigns big time? Fuel Marketing GPT with Poor Data!
First thing you’ll see when auditing an SFMC instance… Why?!
It’s all about data. Don’t look away, please. An SFMC Project is not the right moment to launch a data cleansing project… Do it before!