Marketing GPT and Poor Data

How to crash your marketing campaigns big time? Fuel Marketing GPT with Poor Data!

Client: We used email address as subkey Me: *Panic attack*

First thing you’ll see when auditing an SFMC instance…

First thing you’ll see when auditing an SFMC instance… Why?!

Client showing up with DB with duplicates and No Consent Management... SFMC Consultant *screams*
SFMC Consultant: You know what successful projects have in common? Client: What? SFMC Consultant: A clean database

It’s all about data.

It’s all about data. Don’t look away, please. An SFMC Project is not the right moment to launch a data cleansing project… Do it before!

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