26 Apr
Why SFMC automation fails
Always document… it’s easier for debugging that old automation that suddenly stops.
07 Dec
Be honest about SFMC segmentation
Out of the box Drag-and-drop segmentation has its limits. If you want to target accurately and hyperpersonalize, you’ve got to know a bit of SQL…
17 Aug
SQL for Salesforce Marketing Cloud
What skills do you need to start a career with SFMC? Creativity? Copywriting? Organization? Yes, but don’t forget SQL.
07 Apr
Some things just don’t exist in Salesforce Marketing Cloud…
Some things just don’t exist in Salesforce Marketing Cloud… You can find a Rabbit Wizard. An Artificial Intelligence. But if you want to know where you stand from a consumption POV…
04 Nov
We’re all fighting the dark together…
Marketer and Developer? We’re all fighting the dark together…
