17 May
Data Cloud Credits Usage
Open Question: On a Salesforce Data Cloud project: How do you find balance between business needs, quick ROI and credits usage optimization to limit license cost?
26 Apr
New Salesforce Data Cloud project
We need challenge! To turn things upside down! Let’s change the way we manage data and start again!
12 Jan
SFMC Quickstart
It’s all about Quickstarts these days… As if we could get maximum value from a powerful tool without any effort.
05 Jan
SFMC Go Live Reactions
That feeling when you finally launch… Relief? Joy? Pride? That activation button always feels special.
22 Dec
Data Cloud Interstellar
How about we start all over again? That’s how it feels when you decide to implement Data Cloud afterwards…
22 Dec
Journeys vs Statement of Work
Don’t expect it to be cheap and exhaustive… Have a good look at the SOW… and then a second one! Avoid surprises!
13 Oct
Difficult Projects on SFMC
Snap back to Reality! It’s not easy… you’ll need to put in efforts to get great value. Hang on there!
23 Jun
SFMC Project Management without Sandbox
Salesforce Marketing Cloud does not offer standalone sandbox environments. You may need an additional Business Unit or even instance. And maybe your customer didn’t purchase additional Business Units… Anyway, when the multi-cloud project manager discovers there’s no sandbox it’s always
07 Apr
Some things just don’t exist in Salesforce Marketing Cloud…
Some things just don’t exist in Salesforce Marketing Cloud… You can find a Rabbit Wizard. An Artificial Intelligence. But if you want to know where you stand from a consumption POV…
