07 Dec
Be honest about SFMC segmentation
Out of the box Drag-and-drop segmentation has its limits. If you want to target accurately and hyperpersonalize, you’ve got to know a bit of SQL…
22 Sep
SFMC Preference Center
I wouldn’t recommend SFMC OOTB Preference Center… and it seems like every partner build a Custom one!
07 Jul
This is the Way! Browsers and SFMC Business Units
This is the Way! Maybe I’ll just answer this next time asked why: I use 2 browsers for 2 business units you can create DE folders in Email Studio but not in Contact Builder I don’t use the Preference Center
19 May
Salesforce Marketing Cloud next-gen UI
Definitely the best SFMC feature! Things are going so fast on the AI-side… but the first thing a user sees is the screen. If we consider the whole Marketing Cloud stack, I prefer Data Cloud UI.
