You just can’t sell without marketing. Period. PS: Congratulations to all the new Salesforce Marketing Champions
Do not put too many ingredients in your first journey. Begin with mono-channel simple journeys. Test. Learn. You’ll get to complex omnichannel journeys soon enough!
Can you call yourself an SFMC sorcerer without knowing AmpScript? Best emails are personalized… and you need AmpScript for this.
Who actually uses pre-packaged Content Builder Email Templates? Sometimes I feel like all the action is taking place outside Content Builder. I hear a lot of things about Parcel.io or Dartagnan…
Some things just don’t exist in Salesforce Marketing Cloud… You can find a Rabbit Wizard. An Artificial Intelligence. But if you want to know where you stand from a consumption POV…
What do you learn at SFMCMore School? How to use SFMC? How to set-up SFMC?
Black Friday AND Cyber Monday? Also known as BFCM. That’s a hot week-end for an SFMC Campaign Manager!
You know you’re a marketer when you have thousands of screenshots in the Downloads folder…